Awhi is an ancestral collective of close-knit Māori families. Our place is a remote wilderness in New Zealand’s North Island, at the foothills of Mount Ruapehu. In this spectacular landscape, we nurture the lands that have been home to more than 25 generations of our ancestors.
In te reo Māori (the Māori language), Awhi means to care for, nurture, embrace and cherish, which sums up the way we see our place in the world. The Awhi way is about being connected to the land. It nourishes us, and we treat the land and everything on it with care and respect.
The Awhi collective is made up 9,000 tribal members, but we believe in treating everyone we deal with as ‘whānau’ – as family. That means forging deep, long-lasting relationships with all our customers around the world, and creating products they can trust.